Mainsail - (Data Analytics/Forecasting)

Mainsail Forecasting

Project Overview:

  • Mainsail – Project: Commercial Excellence Platform - Mainsail

  • June 2014, Till Date

Description

Mainsail Forecast is a cloud-based forecasting platform tailored for the life sciences industry. It enhances collaboration by allowing multiple stakeholders to interact securely, manage complex treatment regimens, and perform advanced simulations. The platform supports comprehensive portfolio management, enabling updates and impact analysis across markets and products. With flexible model building and organized data management, users can test assumptions, duplicate scenarios, and maintain data integrity, ultimately streamlining and improving the accuracy of the forecasting process.

  • Develop a flexible platform for life sciences companies to manage end-to-end commercial operations.
  • Combined the flexibility of custom development with the efficiency and stability of off-the-shelf products.
  • Key features include:
    • Commercial Planning: Implemented account planning, forecasting, and content management. Streamlined promotional efforts and review processes by creating a central repository of updated marketing materials.
    • Customer Data Management: Developed CRM and affiliation management features. Organized large, complex data sets, ensured data integrity, and maintained compliance and security.
    • Commercial Execution: Managed the go-to-market effort, assessed performance, adjusted, and refined strategy.
  • Ensured seamless flow of data and business processes, equipping teams with actionable information.
  • Made the platform accessible on all devices and hosted on Microsoft Azure, offering the convenience, security, and mobility of the cloud.
  • Ensured the platform benefits from automatic updates and can scale with the organization as it grows.

My Role and Responsibilities

  • User Interface (UI) Design: Created and implemented a user-friendly interface for the Mainsail platform. Ensured the platform was accessible on all devices, including iPads, iPhones, and other devices with a browser.
  • User Experience (UX) Design: Developed a seamless and intuitive user experience for end-to-end commercial operations management. Worked closely with the development team to ensure the UX design was effectively translated into a working product.
  • Prototyping and Wireframing: Created prototypes and wireframes for the Mainsail platform’s features such as Commercial Planning, Customer Data Management, and Commercial Execution.
  • User Research: Conducted user research to understand the needs and pain points of life sciences commercial teams. Used these insights to inform the design process.
  • Usability Testing: Conducted usability tests to gather feedback and iteratively improve the design. Ensured the platform was easy to use and met the needs of the users.
  • Collaboration: Collaborated with cross-functional teams, including developers and product managers, to ensure the platform met business goals and user needs.
  • Design Systems: Developed and maintained a design system for the Mainsail platform to ensure consistency across the product.
  • Cloud-Based Design: Leveraged the convenience, security, and mobility of the cloud (Microsoft Azure) in the design process. Ensured the platform could scale with the organization as it grew.

Tools Used

Mainsail Forecast App - Dashboard


CRM - My Portal


Mainsail Forecast - HCP Details